American Standard: The Groovy Years


The Professor is honored, once again, to be part of the Bathroom Blogfest.  This year’s theme,  in a nod to Mad Men, is “Stuck in the 60’s,” an era when the Professor was  in potty training, not toilet science.

American Standard was already a mature market leader, however, following a merger of the American Radiator Company and Standard Sanitary Supply Company in 1929 (see American Standard History).  American-Standard, as it was then known, was an early leader in advanced toilet engineering, as seen in this 1968 ad featured on AdClassix.com.

Courtesy of AdClassix.com

Courtesy of AdClassix.com

If you think the ad is groovy, American Standard was doing quite innovative marketing at the time.  Ever hear of an industrial musical?  The Professor hadn’t either, but they were popular from the 50s to the 80s and were typically songs created to rally employees and excite customers.

American Standard actually cut an album in 1969!   You have to listen to this classic cut called: My Bathroom.

That would have been a tough era for the Professor.  Not a singer.

It was also a tough era on the environment, with toilets still sucking down a full 7 gallons of water for each flush.  Contrast that with H2Option, the American Standard siphonic dual flush toilet which uses just ONE gallon on the lowest setting while outperforming the old water guzzlers.

Note: This post is part of the 2010 Bathroom Blogfest, now in its fifth year. This edition has brought together 33 bloggers from the U.S., Canada, the UK and India.   For more information about the blogfest, visit Bathroom Blogfest. Look for the tag “#BathroomEXP” on flickr, del.icio.us, Technorati, Twitter and Google, or ‘Like’ on Facebook.  A list of participants is below.

Bathroom Blogfest 2010 logo

Blogger Blog Name Blog URL
Susan Abbott Customer Experience Crossroads http://www.customercrossroads.com/customercrossroads/
Paul Anater Kitchen and Residential Design http://www.KitchenAndResidentialDesign.com
Shannon Bilby Big Bob’s Outlet http://blog.bigbobsoutlet.com/
Shannon Bilby Carpets N More Blog http://blog.carpetsnmore.com/
Shannon Bilby Dolphin Carpet Blog http://blog.dolphincarpet.com/
Shannon Bilby From The Floors Up http://fromthefloorsup.com/
Shannon Bilby My Big Bob’s Blog http://blog.mybigbobs.com/
Toby Bloomberg Diva Marketing http://bloombergmarketing.blogs.com/bloomberg_marketing/
Laurence Borel Blog Till You Drop http://www.laurenceborel.com/
Bill Buyok Avente Tile Talk Blog http://tiletalk.blogspot.com/
Jeanne Byington The Importance of Earnest Service http://blog.jmbyington.com/
Becky Carroll Customers Rock! http://customersrock.net/
Marianna Chapman Results Revolution http://www.resultsrevolution.com
Katie Clark Practial Katie http://practicalkatie.blogspot.com/
Nora DePalma American Standard’s Professor Toilet http://www.professortoilet.com/
Nora DePalma O’Reilly/DePalma http://www.oreilly-depalma.com/
Leigh Durst LivePath Experience Architect Weblog http://livepath.blogspot.com/
Valerie Fritz The AwarepointBlog http://www.awarepointblog.com/
Iris Garrott Checking In and Checking Out http://circulating.wordpress.com/
Tish Grier The Constant Observer http://spap-oop.blogspot.com
Renee LeCroy Your Fifth Wall http://yourfifthwall.com/
Joseph Michelli Dr. Joseph Michelli’s Blog www.josephmichelli.com/blog
Veronika Miller Modenus Blog http://www.modenus.com/blog
Arpi Nalbandian TILE Magazine Editor Blog http://www.tilemagonline.com/Articles/Blog_Nalbandian
Maria Palma People 2 People Service http://www.people2peopleservice.com/
Reshma Bachwani Paritosh The Qualitative Research Blog http://www.onqualitativeresearch.blogspot.com/
David Polinchock Polinchock’s Ponderings http://blog.polinchock.com/
Victoria Redshaw & Shelley Pond Scarlet Opus Trends Blog http://trendsblog.co.uk/
David Reich My 2 Cents http://reichcomm.typepad.com/my_weblog/
Sandy Renshaw Around Des Moines http://www.arounddesmoines.com/
Sandy Renshaw Purple Wren http://www.purplewren.com/
Bethany Richmond Carpet and Rug Institute Blog http://www.carpet-and-rug-institute-blog.com/
Bruce Sanders RIMtailing Blog http://rimtailing.blogspot.com/
Steve Tokar Please Be Seated http://stevetokar.wordpress.com/
Carolyn Townes Becoming a Woman of Purpose http://spiritwomen.blogspot.com/
Stephanie Weaver Experienceology http://experienceology.blogspot.com/
Christine B. Whittemore Flooring The Consumer http://flooringtheconsumer.blogspot.com/
Christine B. Whittemore Simple Marketing Blog http://www.simplemarketingblog.com/
Christine & Ted Whittemore Smoke Rise & Kinnelon Blog http://smokerise-nj.blogspot.com/
Christine B. Whittemore The Carpetology Blog http://carpetology.blogspot.com/
Linda Wright LindaLoo Build Business With Better Bathrooms http://lindaloo.com/

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Nora, I can’t believe Professor Toilet has such a goldmine of bathroom goodies to pull from! That song is unbelievable. I think we should make a video out of it… Can you get the words to it? Maybe we parse out the sections to the Bathroom Blogfest participants? Hmmm.

Thanks so much for being part of Bathroom Blogfest 2010!


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