American Standard: The Groovy Years
ByThe Professor is honored, once again, to be part of the Bathroom Blogfest. This year’s theme, in a nod to Mad Men, is “Stuck in the 60′s,” an era when the Professor was in potty training, not toilet science.
American Standard was already a mature market leader, however, following a merger of the American Radiator Company and Standard Sanitary Supply Company in 1929 (see American Standard History). American-Standard, as it was then known, was an early leader in advanced toilet engineering, as seen in this 1968 ad featured on AdClassix.com.
Courtesy of AdClassix.com
If you think the ad is groovy, American Standard was doing quite innovative marketing at the time. Ever hear of an industrial musical? The Professor hadn’t either, but they were popular from the 50s to the 80s and were typically songs created to rally employees and excite customers.
American Standard actually cut an album in 1969! You have to listen to this classic cut called: My Bathroom.
That would have been a tough era for the Professor. Not a singer.
It was also a tough era on the environment, with toilets still sucking down a full 7 gallons of water for each flush. Contrast that with H2Option, the American Standard siphonic dual flush toilet which uses just ONE gallon on the lowest setting while outperforming the old water guzzlers.
Note: This post is part of the 2010 Bathroom Blogfest, now in its fifth year. This edition has brought together 33 bloggers from the U.S., Canada, the UK and India. For more information about the blogfest, visit Bathroom Blogfest. Look for the tag “#BathroomEXP” on flickr, del.icio.us, Technorati, Twitter and Google, or ‘Like’ on Facebook. A list of participants is below.
| Blogger | Blog Name | Blog URL |
|---|---|---|
| Susan Abbott | Customer Experience Crossroads | http://www.customercrossroads.com/customercrossroads/ |
| Paul Anater | Kitchen and Residential Design | http://www.KitchenAndResidentialDesign.com |
| Shannon Bilby | Big Bob’s Outlet | http://blog.bigbobsoutlet.com/ |
| Shannon Bilby | Carpets N More Blog | http://blog.carpetsnmore.com/ |
| Shannon Bilby | Dolphin Carpet Blog | http://blog.dolphincarpet.com/ |
| Shannon Bilby | From The Floors Up | http://fromthefloorsup.com/ |
| Shannon Bilby | My Big Bob’s Blog | http://blog.mybigbobs.com/ |
| Toby Bloomberg | Diva Marketing | http://bloombergmarketing.blogs.com/bloomberg_marketing/ |
| Laurence Borel | Blog Till You Drop | http://www.laurenceborel.com/ |
| Bill Buyok | Avente Tile Talk Blog | http://tiletalk.blogspot.com/ |
| Jeanne Byington | The Importance of Earnest Service | http://blog.jmbyington.com/ |
| Becky Carroll | Customers Rock! | http://customersrock.net/ |
| Marianna Chapman | Results Revolution | http://www.resultsrevolution.com |
| Katie Clark | Practial Katie | http://practicalkatie.blogspot.com/ |
| Nora DePalma | American Standard’s Professor Toilet | http://www.professortoilet.com/ |
| Nora DePalma | O’Reilly/DePalma | http://www.oreilly-depalma.com/ |
| Leigh Durst | LivePath Experience Architect Weblog | http://livepath.blogspot.com/ |
| Valerie Fritz | The AwarepointBlog | http://www.awarepointblog.com/ |
| Iris Garrott | Checking In and Checking Out | http://circulating.wordpress.com/ |
| Tish Grier | The Constant Observer | http://spap-oop.blogspot.com |
| Renee LeCroy | Your Fifth Wall | http://yourfifthwall.com/ |
| Joseph Michelli | Dr. Joseph Michelli’s Blog | www.josephmichelli.com/blog |
| Veronika Miller | Modenus Blog | http://www.modenus.com/blog |
| Arpi Nalbandian | TILE Magazine Editor Blog | http://www.tilemagonline.com/Articles/Blog_Nalbandian |
| Maria Palma | People 2 People Service | http://www.people2peopleservice.com/ |
| Reshma Bachwani Paritosh | The Qualitative Research Blog | http://www.onqualitativeresearch.blogspot.com/ |
| David Polinchock | Polinchock’s Ponderings | http://blog.polinchock.com/ |
| Victoria Redshaw & Shelley Pond | Scarlet Opus Trends Blog | http://trendsblog.co.uk/ |
| David Reich | My 2 Cents | http://reichcomm.typepad.com/my_weblog/ |
| Sandy Renshaw | Around Des Moines | http://www.arounddesmoines.com/ |
| Sandy Renshaw | Purple Wren | http://www.purplewren.com/ |
| Bethany Richmond | Carpet and Rug Institute Blog | http://www.carpet-and-rug-institute-blog.com/ |
| Bruce Sanders | RIMtailing Blog | http://rimtailing.blogspot.com/ |
| Steve Tokar | Please Be Seated | http://stevetokar.wordpress.com/ |
| Carolyn Townes | Becoming a Woman of Purpose | http://spiritwomen.blogspot.com/ |
| Stephanie Weaver | Experienceology | http://experienceology.blogspot.com/ |
| Christine B. Whittemore | Flooring The Consumer | http://flooringtheconsumer.blogspot.com/ |
| Christine B. Whittemore | Simple Marketing Blog | http://www.simplemarketingblog.com/ |
| Christine & Ted Whittemore | Smoke Rise & Kinnelon Blog | http://smokerise-nj.blogspot.com/ |
| Christine B. Whittemore | The Carpetology Blog | http://carpetology.blogspot.com/ |
| Linda Wright | LindaLoo Build Business With Better Bathrooms | http://lindaloo.com/ |
1 Comments
October 28th, 2010 at 1:42 pm
Nora, I can’t believe Professor Toilet has such a goldmine of bathroom goodies to pull from! That song is unbelievable. I think we should make a video out of it… Can you get the words to it? Maybe we parse out the sections to the Bathroom Blogfest participants? Hmmm.
Thanks so much for being part of Bathroom Blogfest 2010!
Best,
CB